Foundations of advertising : theory and practice with supplementation of digital advertising / by S.A.Chunawalla. S .A and K.C.Sethia
By: Chunawalla S A
Contributor(s): Sethia K.C [joint author]
Material type:
TextPublisher: Mumbai : Himalaya Publishing House, 2019Edition: 9th rev. edDescription: 600 p. ; 28 cmISBN: 9789352994076Subject(s): Advertising | Sales promotion | Marketing researchDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
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Mangalore University Library | 659.1 CHU S (Browse shelf) | Available | 154184 |
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| 659.1 CHU S Foundations of advertising:theory and practice | 659.1 CHU S Foundations of advertising: Theory and practice | 659.1 CHU S Foundations of advertising : | 659.1 CHU S Foundations of advertising : | 659.1 CHU S;1 Foundations of advertising theory and practice | 659.1 CLO B Integrated advertising promotion and marketing communications | 659.1 CLO B Integrated advertising promotion and marketing communications |
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