| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200310b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789352994076 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
CHU S |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chunawalla S A |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Foundations of advertising : |
| Remainder of title |
theory and practice with supplementation of digital advertising / |
| Statement of responsibility, etc. |
by S.A.Chunawalla. S .A and K.C.Sethia |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Mumbai : |
| Name of publisher, distributor, etc. |
Himalaya Publishing House, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
600 p. ; |
| Dimensions |
28 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
675/- |
| Currency code |
Rs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sethia K.C. |
| Relator term |
joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
BK |
