Chunawalla S A
Foundations of advertising : theory and practice with supplementation of digital advertising / by S.A.Chunawalla. S .A and K.C.Sethia - 9th rev. ed. - Mumbai : Himalaya Publishing House, 2019. - 600 p. ; 28 cm.
9789352994076
Advertising
Sales promotion
Marketing research
659.1 / CHU S
Foundations of advertising : theory and practice with supplementation of digital advertising / by S.A.Chunawalla. S .A and K.C.Sethia - 9th rev. ed. - Mumbai : Himalaya Publishing House, 2019. - 600 p. ; 28 cm.
9789352994076
Advertising
Sales promotion
Marketing research
659.1 / CHU S