Social communications in advertising:consumption in the mediated market place
By: Leiss William
Material type:
TextPublisher: New york Routledge 2005Description: x,683p;22.5cmISBN: 0-415-96676-0Subject(s): advertising-social aspects
| Item type | Current location | Call number | Status | Date due | Barcode |
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Mangalore University Library | 659.1042 SOC (Browse shelf) | Available | 128139 |
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| 659.1042 BER Advertising and social change | 659.1042 CHA Advertising: the social and challenge | 659.1042 JCC Journal of creative communications | 659.1042 SOC Social communications in advertising:consumption in the mediated market place | 659.1045523 NAB R Children and advertising | 659.105 JOU A Journal of advertising | 659.106 ADV Advertising management: selected readings |
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