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1.
Advertising: the social and challenge

by Chauhan, meenakshi R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Anmol 1995Availability: Items available for loan: Mangalore University Library [Call number: 659.1042 CHA] (1).

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2.
Social communications in advertising:consumption in the mediated market place

by Leiss William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New york Routledge 2005Availability: Items available for loan: Mangalore University Library [Call number: 659.1042 SOC] (1).

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