Advertising management: concepts and cases
By: Mohan Manendra
Material type: TextPublisher: New Delhi Tata McGraw Hill 1993Description: XI, 418p; 25cmISBN: 0-07-451780-5Subject(s): Sales promotion-marketingItem type | Current location | Call number | Status | Date due | Barcode |
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BK | Mangalore University Library | 659.1 MOH (Browse shelf) | Available | 81329 | |
BK | Mangalore University Library | 659.1 MOH;2 (Browse shelf) | Available | 96929 | |
BK | Mangalore University Library | 659.1 MOH;1 (Browse shelf) | Available | 87443 |
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659.1 MIT Advertising and sales promotion: Text and cases | 659.1 MOH Advertising management: concepts and cases | 659.1 MOH;1 Advertising management: concepts and cases | 659.1 MOH;2 Advertising management: concepts and cases | 659.1 MOR Creaive advertising, Theory and practice | 659.1 MOR;1 Creaive advertising, Theory and practice | 659.1 MUR B Advertising: An IMC perspective |
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