Advertising management: concepts and cases (Record no. 50620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00455nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s9999 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-451780-5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan Manendra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management: concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XI, 418p; 25cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion-marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mangalore University Library | Mangalore University Library | 2000-09-18 | 0.00 | 659.1 MOH | 81329 | 2017-07-31 | 2017-07-31 | BK | |||||
| Mangalore University Library | Mangalore University Library | 1997-09-17 | 0.00 | 659.1 MOH;1 | 87443 | 2017-07-31 | 2017-07-31 | BK | |||||
| Mangalore University Library | Mangalore University Library | 2000-07-20 | 0.00 | 659.1 MOH;2 | 96929 | 2017-07-31 | 2017-07-31 | BK |