Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.
By: Velayudhan, Sanal Kumar
Material type:
TextPublisher: Los Angeles ; London : Response, 2007Edition: 2nd edDescription: 249 p. : ill. ; 22 cmISBN: 9780761935889 (hard back); 0761935886 (hard back)Subject(s): Marketing -- India | Consumer behavior -- India | India -- Rural conditionsDDC classification: 658.804 LOC classification: HF5415.12.I5 | V45 2007Online resources: Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
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Mangalore University Library | 658.804 VEL (Browse shelf) | Available | 154207 |
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| 658.804 GEO Geomarheting: Methods and strategies in spatial marketing | 658.804 SAH Basic of tourism marketing | 658.804 SUG Business to business marketing | 658.804 VEL Rural marketing : | 658.8076 SCH Test bank for marketing:contemporary concepts and practices. | 658.809 479 4 KOT B Marketing for hospitality and tourism | 658.809 4794 KOT Marketing for hospitality and tourism |
Includes bibliographical references (p. [242]-249).
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
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