| 000 -LEADER |
|---|
| fixed length control field |
02022cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14957705 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200305153601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070808s2007 caua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007032916 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761935889 (hard back) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761935886 (hard back) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn163625360 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
MAN |
| Modifying agency |
BWKUK |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
AGL |
| -- |
YDXCP |
| -- |
DKAGE |
| -- |
OCLCQ |
| -- |
SINLB |
| -- |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12.I5 |
| Item number |
V45 2007 |
| 070 0# - NATIONAL AGRICULTURAL LIBRARY CALL NUMBER |
|---|
| Classification number |
HF5415.12.I5 |
| Item number |
V45 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.804 |
| Edition number |
22 |
| Item number |
VEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Velayudhan, Sanal Kumar, |
| Dates associated with a name |
1955- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Rural marketing : |
| Remainder of title |
targeting the non-urban consumer / |
| Statement of responsibility, etc. |
Sanal Kumar Velayudhan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Response, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
249 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
325/- |
| Currency code |
Rs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [242]-249). |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
India. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
India |
| General subdivision |
Rural conditions. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0724/2007032916.html">http://www.loc.gov/catdir/toc/ecip0724/2007032916.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BK |
