Profitable customer engagement : concepts, metrics, and strategies / by V. Kumar.
By: Kumar, V
Material type:
TextPublisher: Los Angeles : SAGE Publications India Pvt. Ltd, 2013Description: xxii, 311 p. : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9788132113409 (hardback : alk. paper)Subject(s): Customer relations -- Management | Branding (Marketing) | ProfitDDC classification: 658.812 LOC classification: HF5415.5 | .K8636 2013| Item type | Current location | Call number | Status | Date due | Barcode |
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Mangalore University Library | 658.812 KUM (Browse shelf) | Available | 153783 |
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Includes bibliographical references and index.
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
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