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1.
Marketing and branding:The Indian Scenario

by Kumar S Ramesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2007Availability: Items available for loan: Mangalore University Library [Call number: 658.827 KUM] (1).

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2.
Profitable customer engagement : concepts, metrics, and strategies / by V. Kumar.

by Kumar, V, 1957-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE Publications India Pvt. Ltd, 2013Availability: Items available for loan: Mangalore University Library [Call number: 658.812 KUM] (1).

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3.
Strategic brand management for B2B markets / by Sharad Sarin

by Sarin Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Sage Publications, 2016Availability: Items available for loan: Mangalore University Library [Call number: 658.827 SAR] (4).

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4.
Aaker on branding : principles that drive success / by David Aaker

by Aaker David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Sage Publications, 2015Availability: Items available for loan: Mangalore University Library [Call number: 658.827 AAK] (5).

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5.
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Content strategy : a how-to guide / Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz.

by Getto, Guiseppe [author.] | Labriola, Jack T [author.] | Ruszkiewicz, Sheryl [author.].

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2023Availability: Items available for loan: Mangalore University Library [Call number: 658.401 2 GET] (1).

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