| 000 | 01678cam a2200313 i 4500 | ||
|---|---|---|---|
| 999 |
_c134908 _d134908 |
||
| 001 | 17865194 | ||
| 003 | OSt | ||
| 005 | 20200212114606.0 | ||
| 008 | 130826s2013 caua b 001 0 eng | ||
| 010 | _a 2013034437 | ||
| 020 | _a9788132113409 (hardback : alk. paper) | ||
| 040 |
_aDLC _beng _cMAN _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.5 _b.K8636 2013 |
| 082 | 0 | 0 |
_a658.812 _223 _bKUM |
| 100 | 1 |
_aKumar, V., _d1957- |
|
| 245 | 1 | 0 |
_aProfitable customer engagement : _bconcepts, metrics, and strategies / _cby V. Kumar. |
| 264 | 1 |
_aLos Angeles : _bSAGE Publications India Pvt. Ltd, _c2013. |
|
| 300 |
_axxii, 311 p. : _billustrations ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 365 |
_b895/- _cRs |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aList of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aProfit. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||