000 02397cam a22003014a 4500
999 _c133154
_d133154
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003 OSt
005 20191025105606.0
008 010609s2002 ilua b 001 0 eng
010 _a 2001039263
020 _a9780736038263
040 _aDLC
_cMAN
_dDLC
041 1 _aeng
_hspa
042 _apcc
050 0 0 _aGV713
_b.A36 2002
082 0 0 _a796.069
_221
_bACO
100 1 _aAcosta Hernández, Rubén
240 1 0 _aDirección, gestión y administración de las organizaciones deportivas.
_lEnglish
245 1 0 _aManaging sport organizations /
_cby Rubén Acosta Hernández
260 _aChampaign, IL :
_bHuman Kinetics,
_cc2002.
300 _axii, 299 p. :
_bill. ;
_c24 cm.
365 _b52/-
_c$
504 _aIncludes bibliographical references (p. 285-286) and index.
505 8 _aMachine generated contents note: Part I The World of Sport Organizations -- Chapter 1 Social Context for Modem Sport -- Need for New Structures in Sport Today -- International Sport Environment -- National Sport Enironment -- Sport Conflicts -- Sport Identity and Image -- Conclusion -- Chapter 2 A Successful Sport Organization -- Origins and Operations of a Sport Organization -- Choosing a Type of Organization -- Conclusion --Part II The Road to Success -- Chapter 3 The Power of Performance -- The Keys to Success -- Communicating Effectively -- Conclusion -- Chapter 4 Selling Sport to the Community -- Relating With the Media -- Relating With the Public -- Promotion and Fund-Raising -- Marketing Sport Events -- Conclusion -- Part III People Leading the Way -- Chapter 5 Being the Sport Manager -- Basics of Sport Management -- Management Function in Sport -- Enhancing Your Management Abilities -- Conclusion -- Chapter 6 Planning Your Organization's Work -- Planning Process -- Long-Term Planning -- Creating a Medium-Term National Plan -- Conclusion -- Chapter 7 Controlling Your Organization -- Fundamentals of Budgeting -- Controlling Deviations -- Conclusion.
650 0 _aSports administration.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/fy033/2001039263.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK