Communicating India's soft power : Buddha to Bollywood / Daya Kishan Thussu.

By: Thussu, Daya Kishan
Material type: TextTextPublisher: New Delhi, India : SAGE/Vistaar 2016Description: 233 pages ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789351508168 Subject(s): Communication and culture -- India | International relations and culture -- India | Communication, International | Mass media policy -- India | National characteristics, East Indian | India -- Foreign relationsDDC classification: BB 302.230954 LOC classification: P94.65.I4 | T58 2016
Contents:
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
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Item type Current location Call number Status Date due Barcode
Book bank Book bank Mangalore University Library
BB 302.230954 THU (Browse shelf) Available BB3670

Originally published: New York, NY : Palgrave Macmillan, 2013.

Includes bibliographical references (pages 203-225) and index.

De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.

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