Sports public relations / by Jacquie L'Etang.
By: L'Etang, Jacquie [author.]
Material type:
TextPublisher: London ; Thousand Oaks, California : SAGE, 2013Copyright date: ©2013Description: xvi, 195 p. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781412936194; 1412936195; 9781412936187; 1412936187Subject(s): Sports -- Public relations | Mass media and sports | Mass media and sports | Sports -- Public relations | Business and ManagementDDC classification: 659.2 LOC classification: GV714 | .L483 2013| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book bank
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Mangalore University Library | BB 659.2 LET (Browse shelf) | Available | BB4838 |
Includes bibliographical references (pages 170-186) and index.
Introducing PR and sport -- Theories and critiques of sports PR -- Corporate communication in organizational contexts -- Globalizaton, culture and sports PR -- Sports business and PR -- Sports spectacle, mega events and PR -- Promoting sport for social goals -- PR for minority and lifestyle sports -- Understanding PR and sport in society.
Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This is an essential guide for students in PR, sport studies, sport marketing and sport communication.
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