Milne,George R <br/><br/>
Sport marketing:managing the exchange process 

 - Boston  Jones and Bartlett  1999 
 - xi,169p;25.5cm 
<br/><br/><label>ISBN: </label>0-7637-0873-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports-marketing