TY  - BOOK
AU  - L'Etang,Jacquie
TI  - Sports public relations
SN  - 9781412936194
AV  - GV714 .L483 2013
U1  - 659.2 
PY  - 2013///
CY  - London, Thousand Oaks, California
PB  - SAGE
KW  - Sports
KW  - Public relations
KW  - Mass media and sports
KW  - fast
KW  - Business and Management
KW  - ukslc
N1  - Includes bibliographical references (pages 170-186) and index; Introducing PR and sport -- Theories and critiques of sports PR -- Corporate communication in organizational contexts -- Globalizaton, culture and sports PR -- Sports business and PR -- Sports spectacle, mega events and PR -- Promoting sport for social goals -- PR for minority and lifestyle sports -- Understanding PR and sport in society
N2  - Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This is an essential guide for students in PR, sport studies, sport marketing and sport communication
ER  -