TY  - BOOK
AU  - Goenka, Varun
AU  - Bhattacharjee, Pradeep Kumar
TI  - Marketing management : : Indian cases / 
SN  - 9789332587106
U1  - 658.8 
PY  - 2018/// .
CY  - Noida : 
PB  - Pearson Publications , 
KW  - Management- marketing
ER  -