Marketing management :   Indian cases /  
edited by Varun Goenka and Pradeep Kumar Bhattacharjee 
 - Noida :   Pearson Publications ,   2018 .  
 - xvii, 23.6+E7 p.;   25.5 cm.  
<br/><br/><label>ISBN: </label>9789332587106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management- marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR