TY  - BOOK
AU  - Kumar,V.
TI  - Profitable customer engagement: concepts, metrics, and strategies 
SN  - 9788132113409 (hardback : alk. paper)
AV  - HF5415.5 .K8636 2013
U1  - 658.812 23
PY  - 2013///
CY  - Los Angeles
PB  - SAGE Publications India Pvt. Ltd
KW  - Customer relations
KW  - Management
KW  - Branding (Marketing)
KW  - Profit
N1  - Includes bibliographical references and index; List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author
ER  -