Kumar, V.,  1957- <br/><br/>
Profitable customer engagement :  concepts, metrics, and strategies / 
by V. Kumar. 
 - xxii, 311 p. :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author. 
<br/><br/><label>ISBN: </label>9788132113409 (hardback : alk. paper) 
<br/><br/><label>LCCN: </label>2013034437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Branding (Marketing)<br/>Profit.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .K8636 2013 
<br/><br/><label>Dewey Class. No.: </label>658.812  / KUM