Blakey, Paul Sport marketing / Paul Blakey - Exeter : Learning Matters, 2011. - 220 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780857250902 0857250906 LCCN: 2011500501 Subjects--Topical Terms: Sports--Marketing. LC Class. No.: GV716 / .B55 2011 Dewey Class. No.: 659.19796 / BLA