TY  - BOOK
AU  - Dayal Manoj 
TI  - Media metrics : : an introduction to quantitative research in mass communication / 
SN  - 9789386062161
U1  - 302.23072   
PY  - 2017///.
CY  - Los Angeles
PB  - Sage Publications , 
KW  - Mass media-Research methodology
KW  - Quantitative research
KW  - Mass media-statistical methods
ER  -