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Thussu, Daya Kishan,
Communicating India's soft power :
Buddha to Bollywood /
Daya Kishan Thussu.
New Delhi, India :
SAGE/Vistaar
2016.
233 pages ;
22 cm
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Originally published: New York, NY : Palgrave Macmillan, 2013.
Includes bibliographical references (pages 203-225) and index.
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
Communication and culture
India.
International relations and culture
India.
Communication, International.
Mass media policy
India.
National characteristics, East Indian.
India
Foreign relations.
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