Thussu, Daya Kishan,

Communicating India's soft power : Buddha to Bollywood / Daya Kishan Thussu. - 233 pages ; 22 cm

Originally published: New York, NY : Palgrave Macmillan, 2013.

Includes bibliographical references (pages 203-225) and index.

De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.

9789351508168

2016001969


Communication and culture--India.
International relations and culture--India.
Communication, International.
Mass media policy--India.
National characteristics, East Indian.


India--Foreign relations.

P94.65.I4 / T58 2016

BB 302.230954 / THU