Seth Rakesh <br/><br/>
Creating customer delight: The how and why of CRM 

 - New Delhi  Response books  2005 
 - 154p.;20cm 
<br/><br/><label>ISBN: </label>0-7619-3296-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - management