Velayudhan Sanal Kum <br/><br/>
Rural marketing:Targeting the non urban consumer 

 - New delhi  Response books  2002 
 - 196p.;22cm 
<br/><br/><label>ISBN: </label>81-7829-051-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-India