TY  - BOOK
AU  - Kapoor Jagdeep
TI  - Twenty four (24) brand mantras:finding a place in the minds and hearts of consumers
SN  - 0-7649-9525-0
U1  - 658.827 23
PY  - 2001///
CY  - New Delhi
PB  - Response books, 
KW  - Sales promotion
ER  -