Kapoor Jagdeep <br/><br/>
Twenty four (24) brand mantras:finding a place in the minds and hearts of consumers 

 - New Delhi:  Response books,   2001. 
 - 111p.;  21cm 
<br/><br/><label>ISBN: </label>0-7649-9525-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP