Burnett John J <br/><br/>
Promotion management 

 - Dehi  A.I.T.B.S.  1998 
 - xix, 743p; 24cms 
<br/><br/><label>ISBN: </label>81-7473-077-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion