Mohan Manendra <br/><br/>
Advertising management: concepts and cases 

 - New Delhi  Tata McGraw Hill  1993 
 - XI, 418p; 25cm 
<br/><br/><label>ISBN: </label>0-07-451780-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion-marketing