Stanley, Richard E <br/><br/>
Promotion: advertising, publicity personal selling, sales promotion 

 - New Jersey  Prentice-hall  1977 
 - XXII, 394p 
<br/><br/><label>ISBN: </label>0-13-730770-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion