TY  - BOOK
AU  - Joshi, Atul
TI  - Winning a billion consumers : : a descriptive approach for success in India / 
SN  - 9789351505570
U1  - 658.009 54 
PY  - 2016/// .
CY  - New Delhi : 
PB  - Sage Publications , 
KW  - Approach to consumers
ER  -