TY  - BOOK
AU  - Chunawalla S A
AU  - Sethia K.C.
TI  - Foundations of advertising: theory and practice with supplementation of digital advertising / 
SN  - 9789352994076
U1  - 659.1  
PY  - 2019///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Advertising
KW  - Sales promotion
KW  - Marketing research
ER  -