Chunawalla S A Foundations of advertising : theory and practice with supplementation of digital advertising / by S.A.Chunawalla. S .A and K.C.Sethia - 9th rev. ed. - Mumbai : Himalaya Publishing House, 2019. - 600 p. ; 28 cm. ISBN: 9789352994076 Subjects--Topical Terms: AdvertisingSales promotionMarketing research Dewey Class. No.: 659.1 / CHU S