TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural marketing: targeting the non-urban consumer 
SN  - 9780761935889 (hard back)
AV  - HF5415.12.I5 V45 2007
U1  - 658.804 22
PY  - 2007///
CY  - Los Angeles, London
PB  - Response
KW  - Marketing
KW  - India
KW  - Consumer behavior
KW  - Rural conditions
N1  - Includes bibliographical references (p. [242]-249); Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets
UR  - http://www.loc.gov/catdir/toc/ecip0724/2007032916.html
ER  -