TY  - BOOK
AU  - Worcester, Robert M.
AU  - Downham, John
TI  - Consumer market research handbook
SN  - 0442302371
U1  - R|H 658.834  
PY  - 1978///.
CY  - New York : 
PB  - Van Nostrand Reinhold Company
KW  - Consumer research
ER  -