Walker Orville C ... <br/><br/>
Marketing strategy: A decision-focused approach 

 - New Delhi  Tata Mcgraw hill  2003 
 - xviii,365p.;23cm 
<br/><br/><label>ISBN: </label>0-07-053088-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CD-Marketing management