Brand positioning: Strategies for competitive advantage
By: Sengupta Subroto
Material type:
TextPublisher: New Delhi Tata mcGraw-Hill 2005Description: xiv, 297p; 23cmsISBN: 0-07-058159-2Subject(s): Advertising
| Item type | Current location | Call number | Status | Date due | Barcode |
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BK
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Mangalore University Library | 659.1 SEN;1 (Browse shelf) | Available | 143284 | |
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BK
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Mangalore University Library | 659.1 SEN (Browse shelf) | Available | 121424 |
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| 659.1 SAN;F;4 Advertising theory and practice | 659.1 SAN;F;5 Advertising theory and practice | 659.1 SEN Brand positioning: Strategies for competitive advantage | 659.1 SEN Brand positioning: Strategies for competitive advantage | 659.1 SEN;1 Brand positioning: Strategies for competitive advantage | 659.1 SHA Advertising management / | 659.1 SIN World of advertising / |
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