Effective advertising: understanding when, how and why advertising works
By: Tellis Gerard J
Material type: TextPublisher: New Delhi Response books 2004Description: 201p.;24cmISBN: 81-7829-370-6Subject(s): AvertisingItem type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BK | Mangalore University Library | 659.1 TEL;2 (Browse shelf) | Available | 122354 | |
BK | Mangalore University Library | 659.1 TEL;1 (Browse shelf) | Available | 119710 | |
BK | Mangalore University Library | 659.1 TEL (Browse shelf) | Available | 116161 |
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