Brand positioning: Strategies for competitive advantage
By: Sengupta, Subroto
Material type:
TextPublisher: New Delhi Tata mcGraw-Hill 1995Description: xx, 299p; 23cmsISBN: 0-07-462401-6Subject(s): Advertising
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
|
Mangalore University Library | 659.1 SEN (Browse shelf) | Lost | 90877 |
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| 659.1 SAN;F;3 Advertising theory and practice | 659.1 SAN;F;4 Advertising theory and practice | 659.1 SAN;F;5 Advertising theory and practice | 659.1 SEN Brand positioning: Strategies for competitive advantage | 659.1 SEN Brand positioning: Strategies for competitive advantage | 659.1 SEN;1 Brand positioning: Strategies for competitive advantage | 659.1 SHA Advertising management / |
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