Marketing research: fudamentals and dynamics
By: Zaltman, Gerald
Material type:
TextPublisher: Illinois Dryden 1975Description: XXlI, 744p
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
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Mangalore University Library | 658.83 ZAL B (Browse shelf) | Available | 38680 |
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| 658.83 TUL H;1 Marketing research:measurement and method | 658.83 WAS The strategy of marketing research | 658.83 WEI Market segmentation: using niche marketing to explot new markets | 658.83 ZAL B Marketing research: fudamentals and dynamics | 658.83 ZIK TEXTBOOK Exploring marketing research | 658.83 ZIK;1 Exploring marketing research | 658.8305 JMR Journal of marketing research |
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