Winning a billion consumers : a descriptive approach for success in India / by Atul Joshi

By: Joshi, Atul
Material type: TextTextPublisher: New Delhi : Sage Publications , 2016Description: xv, 261 p.; 21.5 cmISBN: 9789351505570Subject(s): Approach to consumersDDC classification: 658.009 54
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