Lean customer engagement / Shil Niyogi.

By: Niyogi, Shil [author.]
Material type: TextTextPublisher: Los Angeles : SAGE, [2016]Description: xx,179 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789385985188 (pbk. : alk. paper)Subject(s): Customer relations | New products | Sales | MarketingDDC classification: 658.812 LOC classification: HF5415.5 | .N59 2016
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Includes bibliographical references and index.

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