Customer-driven services management / S. Balachandran.
By: Balachandran, S
Material type:
TextPublisher: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2004Edition: 2nd edDescription: xiii, 304 p. ; 22 cmISBN: 0761932550 (pbk.); 9780761932550 (pbk.); 8178293897 (pbk.); 9788178293899 (pbk.)Subject(s): Customer services -- India -- ManagementDDC classification: 658.8120954 LOC classification: HF5415.5 | .B354 2004Online resources: Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
|
Mangalore University Library | 658.8120954 BAL (Browse shelf) | Available | 153778 |
Includes bibliographical references (p. [292]-294) and index.
Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.
In Indian context.
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