Consumer market research handbook / Edited by Robert M. Worcester & John Downham
Contributor(s): Worcester, Robert M [Editor] | Downham, John [Joint editor]
Material type: TextPublisher: New York : Van Nostrand Reinhold Company, 1978Edition: 2nd edDescription: viii,739 p. ; 24 cmISBN: 0442302371Subject(s): Consumer researchDDC classification: R|H 658.834Item type | Current location | Call number | Status | Date due | Barcode |
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BK | Mangalore University Library Reference | R|H 658.834 CON (Browse shelf) | Available | 35254 |
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R|H 658.83 HAN Handbook of marketing research / | R|H 658.83 SCH U Marketing research : a short course for professionals / | R|H 658.834 CON Consumer market research handbook / | R|H 658.834 CON Consumer market research handbook / | R|H 658.834 CON;1 Consumer market research handbook / | R/H 658.84 DIR Direct marketing handbook / | R|H 658.9 CRE Creativity in communications / |
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