Global Marketing management / by Warren J Keegan
By: Keegan, Warren J
Contributor(s): Dutta Gautam [joint author]
Material type:
TextPublisher: New Delhi : Pearson India Education Services , 2017Edition: 8th edDescription: xxviii, 476 p. ; 25 cmISBN: 9789332584327Subject(s): Export marketing management | International business enterprises managementDDC classification: BB 658.84
| Item type | Current location | Call number | Status | Date due | Barcode |
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Book bank
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Mangalore University Library | BB 658.84 KEE D (Browse shelf) | Available | BB4163 | |
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Book bank
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Mangalore University Library | BB 658.84 KEE D;1 (Browse shelf) | Available | BB4304 |
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| BB 658.8342 LOU B Consumer behaviour : concepts and applications / | BB 658.8342 MAJ Consumer behaviour:insights from Indian market | BB 658.8342 SOL Consumer behavior : | BB 658.84 KEE D Global Marketing management / | BB 658.84 KEE D;1 Global Marketing management / | BB 658.84 KOT H Global marketing management. | BB 658.840954 VAR B International marketing management:an indian perspective |
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