Media now : understanding media, culture, and technology. by Joseph Straubhaar, Robert Larose and Lucinda Davenport
By: Straubhaar, Joseph D
Contributor(s): LaRose, Robert [joint author] | Davenport, Lucinda [joint author]
Material type: TextPublisher: Belmont, Calif. ; Andover : Wadsworth Cengage Learning, c2014Edition: 8th ed. / Joseph Straubhaar, Robert LaRose, Lucinda DavenportDescription: xxiv, 579 p. : ill. ; 28 cmISBN: 9781133311362 (pbk); 1133311369 (pbk)Subject(s): Telecommunication -- United States | Information technology -- United States | Mass media -- United StatesDDC classification: 384.0973Item type | Current location | Call number | Status | Date due | Barcode |
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BK | Mangalore University Library | 302.23 STR (Browse shelf) | Available | 152380 |
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302.23 SPA Globalization,development and the mass media | 302.23 STA Mastering communication | 302.23 STE The no-nonsense guide to global media | 302.23 STR Media now : | 302.23 SUR Media Planning: A practical guide | 302.23 SUS Media Imperialism | 302.23 SUS;1 Media Imperialism |
Includes bibliographical references and index.
pt. ONE Media and the Information Age -- ch. 1 The Changing Media -- ch. 2 Media and Society -- pt. TWO The Media -- ch. 3 Books and Magazines -- ch. 4 Print to Digital Newspapers -- History: Journalism in the Making -- ch. 5 Recorded Music -- ch. 6 Radio -- ch. 7 Film and Home Video -- ch. 8 Television -- ch. 9 The Internet -- ch. 10 Public Relations -- ch. 11 Advertising -- ch. 12 The Third Screen: Smart Phones and Tablets -- ch. 13 Video Games -- pt. THREE Media Issues -- ch. 14 Media Uses and Impacts -- ch. 15 Media Policy and Law -- ch. 16 Media Ethics -- ch. 17 Global Communications Media.
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