Retailing / Patrick M Dunne
By: Dunne, Patrick M
Contributor(s): Lusch Robert F [Joint author] | Carver James R [Joint author]
Material type: TextPublisher: Australia : South western Cengage Learning, 2014Edition: 8th edDescription: xxxi, 683p.; 25.5 cmISBN: 9781285091136Subject(s): Retail trade | Sales promotionDDC classification: BB 658.82Item type | Current location | Call number | Status | Date due | Barcode |
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Book bank | Mangalore University Library | BB 658.82 DUN (Browse shelf) | Available | BB3868 |
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BB 658.812 GRI Manage quality customer service | BB 658.812 MUK Customer relationship management / | BB 658.812 SIN Customer relationship management / | BB 658.82 DUN Retailing / | BB 658.827 VER Strategic planning in brand management / | BB 658.83 AAK Marketing research | BB 658.83 BER Marketing research |
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