000 -LEADER |
fixed length control field |
00472nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160316s9999 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
81-229-0000-3 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Albarran Alan B |
245 ## - TITLE STATEMENT |
Title |
Media economics : understanding marketa industries and concepts |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Delhi |
Name of publisher, distributor, etc. |
Surjeet |
Date of publication, distribution, etc. |
2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix,229p.;21.5cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media -economics |